Isolated molecules cannot be organically certified. WOW CREAM is a sophisticated formulation of extracts from plants creating bio-active ingredients that have been on the market for years, these ingredients meet European purity standards and are tested by dermatologist. 

How do I use with other products?

WOW Cream is formulated to be an ALL-IN-ONE multipurpose product. We believe you do not need to add other creams, if you do, WOW CREAM is a base before foundation and sunscreen.

What is your policy on animal testing?

SOFT PRODUCTS does not test on animals and does not ask others to do so. For this reason, none of our cosmetic brands or products are sold in mainland China since such sales require animal testing for registration purposes.

Harmful ingredients in your formulations?

Our products are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone. If you have questions about any ingredient, please reach out to us here.


No, we do not offer samples. However, please order and if you're not satisfied contact us!  WOW CREAM is formulated to be used long term. A sample would WOW you with texture and fragrance, but wouldn’t be enough for you to have a proper trial of what WOW CREAM can do for your skin.

Pregnant or Breastfeeding?

WOW CREAM has not been tested specifically for expecting or breastfeeding mothers. Please see our full list of ingredients and inquire with your doctor.

Unisex? How can that be?

Read any ingredient label for men and women products and they aren’t much different. We do not add coloring and our fragrance is based on essentials oils suitable for men and women. Quality ingredients are for everyone! Some talented unicorns use our products for the brightest shine :)

Why Japan & Switzerland?

It has been a lifelong dream to make quality skin care products. Finally our CEO made the leap, moved to Japan and decided to raise his family here. Switzerland is an amazing country with a wonderful harmony of sophistication and preservation of nature-- the perfect place to produce high quality nature based skincare products.

Vicella Lab, who’s that?

In order to import products into Japan, one must possess manufacturing and import license. Vicella laboratory is a Japanese company that certifies ingredients, quality and imports the products into Japan for Soft Products.

Refund or Return?

We know our product is good, but sometimes things happen. If you have any issue please email or call us for exchange or full refund.


It costs a lot of money to pack and ship, we pass the savings onto you for ordering in several month quantities.

Why only one product?

Focus. Focus. Focus. WOW CREAM is an ALL STAR product-- ALL-IN-ONE. You don’t need others, so we don’t make them. We are working on a WOW sunscreen and face wash. That’s it.

How I can I order from Europe?

WOW CREAM is certified for sale in Europe, please enter your European address in the cart and we will send your order from Japan.

Wholesale? Year’s worth of product?

Yes we do! Please contact us. We have distributors and Duty Free Shop incentives and distribution. 

Why no store?

Our ingredients can easily be researched online. We keep costs down by selling online and on AMAZON. If you are interested in carrying our product, please send us an email.

How to store product?

WOW CREAM comes in airtight packaging that keeps air and sunlight out. Please store at room temperature. Room temperature range is anywhere from 15 °C (59 °F) and 25 °C (77 °F).


Though many of our customers are from China we do not sell nor ship there. Mainland china requires animal testing and we will not do that. So you will have to buy in Japan or USA.

Can we see the laboratory in Switzerland?

Yes you can! Come hiking with us in the summer in the Swiss Mountains! 

Sold Out?

SOFT PRODUCTS is a small company based in Tokyo, Japan. We plan to keep our production batches small. This means sometimes we are sold out.

My credit card will not process?

We use Japanese and US payment processors. Sometimes these processors have difficulty processing foreign credit cards. Please call or email us.