Learn More About Advanced Skincare

Learn More About Advanced Skincare


SOFT PRODUCTS is a small, young, family-owned company started with the goal of providing a complete face cream combining all the most effective moisturizing, preserving, and nourishing ingredients into a single unisex product.

We want to build a loyal base of customers who recognize the value of using WOW CREAM over the long term, therefore, and unique to this industry, we offer special pricing for those who wish to make a long term commitment. No company should promise instant miracles in jar.

Our focus is on the quality of our product and its ingredients: not on marketing hype. We hope to grow to provide complementary products such as face wash and sunscreen. We have designed WOW CREAM to be our only, superlative-quality face cream.


  • Based in nature and scientifically tested:
    We researched and combined the best natural ingredients and tested them to be safe for the most sensitive skin types
  • Balanced formulation:
    Swiss savoir-faire combined with Japanese attention to detail
  • Ingredient transparency:
    We provide complete ingredient lists for transparency
  • Long-term care:
    WOW CREAM has cumulative beneficial effects when used over long periods. Our pricing structure favors long-term use.


Our company founder is a busy nature-lover who thrives in the outdoors and who was seeking a single face cream for high-quality long-term care and protection. He realized there was no such product available in the market, so with his friends’ encouragement, he started WOW CREAM. After years of ingredient research and the knowledge of a renowned SWISS formulator, WOW CREAM was born in Switzerland and sold in Japan.


We do not use:
Parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone.


China requires skincare and cosmetics firms to submit to compulsory animal testing in government labs before regulators approve products for sale. We said: no way, we love animals, so we don’t and won’t sell in China; no amount of money is worth it.


What goes around, comes around:
Giving back is part of our company ethos. When you help us by buying our products, we give back by helping others. Our focus is on helping youth. The more we make, the more we give.